Our midweek post continues our look at Millennials – drawing on data from our new Audience Report on this group
As a smartphone generation, Millennials place a strong premium on the speed of communication offered by messaging apps; as many as 7 in 10 in fact say they use IM services because they are quicker than SMS or social media.
Globally, WeChat is the most popular IM service for 17-31s, reflecting its massive success in China (where 60% of Millennials are using it). Outside of China, though, it’s Facebook Messenger (35%) and WhatsApp (32%) which compete for dominance – with Messenger typically doing well in mature markets and WhatsApp posting its best figures in fast-growth countries.
Despite hitting the headlines, Snapchat is still a minor force (8%). But this global figure masks major peaks in certain markets: a quarter of Millennials in Ireland are using Snapchat, as are one fifth in the UK and US.
Share this
Related Posts
THREE THINGS PREVENT YOU FROM USING CALLS WHATSAPPFacilitate communication and the exchange of photos and create groups quickly and easily 
How to Use Two Numbers on WhatsApp At the Same Time
(adsbygoogle = window.adsbygoogle || []).push({});
Almost every single smartphon
How can I change my WhatsApp phone number ON IPHONE IOS
(adsbygoogle = window.adsbygoogle || []).push({});
If you changed your phone numb
How To Enable WhatsApp Voice Calling On iPhone iosHere’s how to enable WhatsApp voice calling (VoIP) on iPhone right away without much hass
:)
:(
hihi
:-)
:D
=D
:-d
;(
;-(
@-)
:P
:o
:>)
(o)
:p
:-?
(p)
:-s
(m)
8-)
:-t
:-b
b-(
:-#
=p~
$-)
(y)
(f)
x-)
(k)
(h)
cheer